63% of faith-related content is rooted in controversy. Why is this?
Faith leaders often lack the interest, training, or confidence to effectively communicate with the media. And media members lack the time, resources, and training to report accurately on faith, leaving them to chase “clicks for cash” in an algorithm-driven media landscape.
These consistently negative portrayals of faith have created a sizeable rift and deep distrust between faith leaders, media members and content creators. Often, both sides are reluctant to engage.
The effect on the public is even more troubling – controversy is miscommunicated, the best faith-related content is left out of mainstream media, and potential readers turn to other sources for content important to them.
Our initiative brings faith leaders and media members together around shared interests and mutual goals. Together, we: