The Global Faith & Entertainment Study by HarrisX

Faith & Media:
A brighter future together

The Faith & Media Initiative is a nonprofit that connects and provides resources to a global network of media members, content creators, faith leaders, and community members to ensure accurate, balanced representation of all faiths in news and entertainment.

Hilary Swank, Rainn Wilson, Roma Downey and more join Variety to talk representation of faith and spirituality in entertainment.

A connection the world is waiting for

of humankind affiliates with a religion
Pew Study, 2017
of stories about faith are negative, sensational, or divisive
The Deforestation of Faith in Media
Davis & Partners, 2022
of journalists feel they understand the nuances of faith
The Deforestation of Faith in Media
Davis & Partners, 2022
say the media actively ignores religion as an aspect of society and culture
Global Faith & News Study
HarrisX, 2022
want the entertainment industry to improve their portrayals of faith, making them more accurate.
Global Faith & Entertainment Study
HarrisX, 2023
say religious stereotypes should get as much attention as race and gender
Global Faith & News Study
HarrisX, 2022
of entertainment consumers want more diverse faith perspectives
Global Faith & Entertainment Study
HarrisX, 2023
believe religious groups must provide media more –and more relevant – spokespeople
Global Faith & News Study
HarrisX, 2022

Faith Fluency – a great term that speaks to understanding, speaking the language, being able to cover it.”

Mike Allen  Axios Founder
Concordia, 2022
View our research
The Global Faith & News Study
A groundbreaking study of attitudes and perceptions regarding faith and religion in news media.
View report

Faith Fluency – a great term that speaks to understanding, speaking the language, being able to cover it.”

Mike Allen  Axios Founder
Concordia, 2022

The Intiative. Learn more and get involved.

Get Involved.

The strength of the Faith & Media Initiative comes from a passionate, global community of bright minds and stellar organizations. There are a myriad of ways for media members, faith leaders, business executives, and community members to get involved.

Let's go.